Supreme Customer Experience stands on 3 pillars- The first Impression, The Connection and The Execution. These pillars once mastered will have a huge effects on a company's climate & culture and the company's bottomline. Customer Experience-3 Simple tools reveals what makes a great customer experience and what are the things that prevent companies from creating one. This book is the result of 15 years of research using a research method called Participant Observation in which the researchers works undercover to obtain data.
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In this book you will learn how important these 3 pillars are to business, the importance of creating a exceptional working environment for your employees, how your online presence affects the customer experience, how technology can enhance the the customer experience, a myriad of actions that can ruin the customer experience and why even successful businesses should be concerned with Customer Experience in the first place.
